Rotten Tomatoes App
Product Launch & Growth
Drove editorial strategy and cross-functional collaboration for the launch of the first-ever Rotten Tomatoes mobile app, modernizing a 25+ year legacy brand into a mobile-native, user-driven platform.
Awards
Repositioning & Monetization
Directed the strategic repositioning and expansion of the RT Awards, evolving the program from a once-a-year editorial list into multi-platform event — and securing its first-ever sponsorship in over 25 years.
Rotten Tomatoes Instagram
Growth Strategy
Led the strategic transformation of Rotten Tomatoes’ Instagram from a niche promotional channel (5,000 followers) into a scaled, culturally relevant audience platform exceeding 1.5 million followers.
Verified Hot — Audience & Ratings Ecosystem
Played a key leadership role in developing and launching Verified Hot, a new designation recognizing the highest-rated theatrical films based on Verified Audience Scores.
Syndication & Affiliate Partnerships — $1.9M Revenue
Shaped the expansion of Rotten Tomatoes’ syndication and affiliate ecosystem, onboarding eight new distribution partners to extend the reach of RT scores, ratings, and streaming availability data.
Editorial, Programming & Analytics Leaderships
Owned cross-platform content operations, integrating real-time analytics while establishing executive-facing reporting frameworks and strategic planning infrastructure to include KPI ownership, alignment, and goal setting.
The Queen Latifah Show
Built and scaled The Queen Latifah Show website, programming and content features, including celebrity interviews, human interest stories, musical performances, and pop culture news. The show premiered with a 1.7 rating/5 share primary-run household average.
Disney Xtreme Digital Experience
Onboarded to develop and publish DXD, a new interactive environment that launched on Disney.com allowing guests to watch videos, play games, collect, chat, and participate in specialized social-networking features.
Muppets Interactive Experience, Games & Videos
Produced over 100 web-exclusive videos, interactive games, polls, and The Muppets Kitchen with Cat Cora, a web series starring celebrity chef Cat Cora.