Syndication & Affiliate Partnerships — $1.9M Revenue

Overview

Led the expansion of Rotten Tomatoes’ data syndication and “Where to Watch” affiliate ecosystem, onboarding eight new distribution and commerce partners — including Meta, Prime Video, and DIRECTV — to extend the reach of RT scores, ratings, and streaming availability data.

The initiative strengthened Rotten Tomatoes’ presence across external discovery platforms while unlocking new revenue streams through affiliate and licensing agreements.

Role

  • Drove partner identification, outreach, and onboarding strategy

  • Led negotiations and integration alignment with product and technical teams

  • Oversaw implementation of “Where to Watch” affiliate integrations

  • Managed data feed distribution, reporting and revenue tracking

  • Coordinated internal stakeholders across legal, finance, and tech

Challenge

As entertainment discovery increasingly moved off-platform, Rotten Tomatoes needed to:

  • Extend brand visibility beyond RT-owned properties

  • Ensure accurate distribution of RT scores and ratings data

  • Compete within streaming-first user behavior

  • Capture affiliate revenue opportunities

  • Maintain brand integrity across third-party environments

The goal was to expand distribution without losing control of data accuracy or brand presentation.

Strategy

1. Partner Expansion

  • Onboarded eight new distribution and affiliate partners

  • Expanded integrations across major consumer ecosystems

  • Positioned RT scores as a value-add discovery signal

2. Affiliate & “Where to Watch” Monetization

  • Integrated streaming availability data to power commerce-driven user flows

  • Strengthened affiliate relationships with platforms including Prime Video

  • Aligned streaming data logic across web and external partners

3. Data Syndication Infrastructure

  • Ensured accurate and scalable RT score feeds

  • Coordinated cross-functional technical implementation

  • Developed alignment between business goals and data architecture

Results

  • Onboarded eight new partners, including Meta, Prime Video, and DIRECTV

  • Expanded Rotten Tomatoes’ visibility across major entertainment ecosystems

  • Strengthened affiliate-driven revenue streams, resulting in a 12% YoY ($1.9M)

  • Increased brand presence in off-platform search and discovery environments

Impact

Positioned Rotten Tomatoes as both a consumer brand and a scalable data platform — extending its influence beyond owned media into streaming, theatrical, and social discovery channels.

This initiative reinforced Rotten Tomatoes as a critical trust signal within the broader entertainment commerce ecosystem.