I’ve always been drawn to the space where creativity and structure meet.

Growing up, I loved storytelling, the way a great idea could capture attention, build a community, and bring people together around something they cared about. But I was also the person organizing the process behind it: planning, structuring, and figuring out how to make ideas scale and actually work.

That balance between creative vision and strategic execution has shaped my entire career.

Over the past 15+ years, I’ve helped build and evolve digital platforms for some of the most recognizable brands in entertainment, including Rotten Tomatoes, Fandango, Sony Pictures, and The Walt Disney Company. My work has ranged from launching new products and expanding franchise ecosystems to shaping editorial voice, audience engagement strategies, and cross-platform brand initiatives.

What excites me most is turning ideas into systems that grow.

Sometimes that means developing a new brand designation like Verified Hot, helping audiences better understand what movies fans truly love. Other times it’s expanding a long-running franchise like the Rotten Tomatoes Awards into a modern, multi-platform brand experience. Earlier in my career, it meant helping launch immersive digital experiences at Disney and bringing iconic characters like The Muppets into new formats for a new generation of fans.

Throughout it all, I’ve learned that the best ideas rarely live in just one place. They grow when creativity is paired with thoughtful planning, collaboration across teams, and a deep understanding of what audiences care about.

I love the challenge of building things that sit at that intersection, where storytelling, data, and strategy work together to create something meaningful.

Because at the end of the day, the most powerful brands and platforms aren’t just built on great ideas, they’re built on the systems that help those ideas reach people.