BUILDING PLATFORMS, BRANDS & FAN COMMUNITIES
Emmy-winning media executive driving audience growth through
content strategy, product innovation, and partnerships.
Content & Audience Strategy
Scaling media brands through editorial voice, programming, and fan engagement.
Platform & Product Growth
Launching digital products and ecosystems that expand reach and audience participation.
Partnerships & Monetization
Building strategic collaborations, licensing, and distribution that drive revenue and brand impact.
FEATURED WORK
Rotten Tomatoes App
Product Launch & Growth
Drove editorial strategy and cross-functional collaboration for the launch of the first-ever Rotten Tomatoes mobile app, modernizing a 25+ year legacy brand into a mobile-native, user-driven platform.
Verified Hot — Rotten Tomatoes Audience & Ratings Ecosystem
Played a key leadership role in developing and launching Verified Hot, a new designation recognizing the highest-rated theatrical films based on Rotten Tomatoes Verified Audience Scores.
The Queen Latifah Show
Built and scaled The Queen Latifah Show website, programming and content features, including celebrity interviews, human interest stories, musical performances, and pop culture news. The show premiered with a 1.7 rating/5 share primary-run household average.
RT Syndication & Affiliate Partnerships — $1.9M Revenue
Shaped the expansion of Rotten Tomatoes’ syndication and affiliate ecosystem, onboarding eight new distribution partners to extend the reach of RT scores, ratings, and streaming availability data.
Fandango & RT Content, Programming & Analytics Leaderships
Owned cross-platform content operations, integrating real-time analytics while establishing executive-facing reporting frameworks and strategic planning infrastructure to include KPI ownership, alignment, and goal setting.
Rotten Tomatoes Instagram
Growth Strategy
Led the strategic transformation of Rotten Tomatoes’ Instagram from a niche promotional channel (5,000 followers) into a scaled, culturally relevant audience platform exceeding 1.5 million followers.
Disney Xtreme Digital Experience
Onboarded to develop and publish DXD, a new interactive environment that launched on Disney.com allowing guests to watch videos, play games, collect, chat, and participate in specialized social-networking features.
Muppets Interactive Experience, Games & Videos
Produced over 100 web-exclusive videos, interactive games, polls, and The Muppets Kitchen with Cat Cora, a web series starring celebrity chef Cat Cora.
Rotten Tomatoes Awards
Repositioning & Monetization
Directed the strategic repositioning and expansion of the RT Awards, evolving the program from a once-a-year editorial list into multi-platform event — and securing its first-ever sponsorship in over 25 years.