Jennifer L. Jevons
Driving growth at the intersection of content,
product, and audience
Emmy-winning digital media executive driving product-led audience growth, monetization, and strategic partnerships across multi-platform entertainment brands.
I focus on building content experiences that engage fans, strengthen brands, and drive measurable business impact.
ABOUT
Currently, as Sr. Director of Content & Partnerships at Rotten Tomatoes and Fandango, I oversee editorial programming, syndication, and licensing while partnering across marketing, social, product, and sales. I’ve helped launch the first-ever Rotten Tomatoes app, expand and rebrand the Rotten Tomatoes Awards, and develop the fan-facing “Verified Hot” score designation.
Earlier in my career, I earned a Creative Arts Emmy® for Disney Channel Games, helped digitally relaunch The Muppets, contributed to the launch of Disney Xtreme Digital (Disney XD), and was part of the team behind the relaunched The Queen Latifah Talk Show.
Rotten Tomatoes App — Product Launch & Growth
Drove editorial strategy and cross-functional collaboration for the launch of the first-ever RT mobile app, modernizing a 25+ year legacy brand into a mobile-native, user-driven platform. Ensured content architecture translated seamlessly from web to mobile.
FEATURED WORK
Rotten Tomatoes Awards — Repositioning & Monetization
Directed the strategic repositioning and expansion of the RT Awards, evolving the program from a once-a-year editorial list into multi-platform event — and securing its first-ever sponsorship in over 25 years.
Rotten Tomatoes Instagram - Growth Strategy
Transformed RT’s Instagram from a niche promotional channel (5,000 followers) into a scaled, culturally relevant audience platform exceeding 1.5 million followers through talent-driven interviews, short-form content.
Verified Hot — Audience & Ratings Ecosystem
Played a key leadership role in developing and launching Verified Hot, a new designation recognizing the highest-rated theatrical films based on Verified Audience Scores.
Syndication & Affiliate Partnerships — $1.9M Revenue
Shaped the expansion of RT syndication and affiliate ecosystem, onboarding eight new distribution partners to extend the reach of RT scores, ratings, and more.
Editorial, Programming & Analytics Leadership
Owned cross-platform content operations, integrating real-time analytics while establishing executive-facing reporting frameworks and strategic planning infrastructure to include KPI ownership and goal setting.
Disney Xtreme Digital Experience
Onboarded to develop and publish DXD, a new interactive environment that launched on Disney.com allowing guests to watch videos, play games, collect, chat, and participate in specialized social-networking features.
Muppets Interactive Experience, Games & Videos
Produced over 100 web-exclusive videos, interactive games, polls, and The Muppets Kitchen with Cat Cora, a web series starring celebrity chef Cat Cora.
The Queen Latifah Show
Built and scaled The Queen Latifah Show website, programming and content features, including celebrity interviews, human interest stories, musical performances, and pop culture news. The show premiered with a 1.7 rating/5 share primary-run household average.